Online Shopping Opportunities in 2017; Trade can generally be defined as meeting the needs of the consumer at the right place, at the right time and at the right price. E-commerce is the kind of trade done using an electronic medium both within and outside the political boundaries of a country, Its legality or the law to which it is subject, and which use electronic means of contracting and payment.
Electronic commerce can be divided into three types, taking into account the position of the parties to the transaction:
Type 1: direct distribution of business to Manaira Shopping Center consumers between the product or the distributor and the final consumer of the goods and payment is made through credit cards or digital accounts.
Type 2: Business to Business. Two companies are dealt with in the business sector and payment is made through direct transfer or digital accounts or electronic banks.
Type III: Intra Business Closed business is also between companies, but it is characterized by the limited parties to deal does not allow a company outside this range to enter or see the details of transactions.
Definition of e-marketing:
“A commercial transaction based on interaction between the parties to exchange electronically instead of direct physical contact”
Or “sale and purchase of goods and services over the Internet”
These definitions, despite their validity, do not include the vitality of electronic marketing, which is the hallmark in the application and practice of electronic marketing, which involves a state of uniting the changing needs of customers and modern technologies, which lead to revolutionize the way in which the work, We consider e-marketing to be the technology of change, because of the fundamental transformations in the course, philosophy and marketing applications that can be identified below
The traditional exchange process starts with marketers and ends in where they control. In the age of the Internet, customers have defined the information they need and offers that respond to their needs and desires and the prices that suit them. Therefore, electronic marketing has launched the term reverse marketing
B – The criteria used to evaluate the performance of marketing activities have become the highest position in the age of the Internet, where customers through websites looking for products of high quality and appropriate prices and services faster and better.
Marketing exchanges are no longer about a single exchange. In the Internet age, however, Internet marketers are working to satisfy their needs and desires by offering a variety of value-added goods and services that customers understand and appreciate.
There is no doubt that there is a diversity in the nature of the marketing functions on which the websites of the electronic companies depend, because of the different vital functions that these sites can perform. There is the function of communication and establishing continuous relationships with customers, the function of electronic sales as a form of direct marketing, For some things, such as Islam way, Jumbo, yahoo, the function of providing a business network, such as access to content provided by third parties, and a kind of exchange for the client’s account or assistance, such as e-bay “your personal business.”
Electronic marketing has been characterized by certain characteristics, the most important of which are:
Automatic feature of marketing functions, especially in jobs characterized by repetition and measurability
Quantification, such as marketing research, product design, sales, inventory management.
The complementarity between the marketing functions of each other and with the parties concerned with the maintenance of customers, which is called the approach of customer relationship management, which developed into what is known as interactive marketing
Marketing interactive, has been associated with these two aspects of the two electronic marketing:
The silent marketer’s entrance, the entrance of active participation.
The current time is witnessing the re-engineering of the marketing process and the increasing trend towards electronic marketing and move most companies towards the electronic market to take advantage of the possibilities and advantages of electronic marketing, especially that the companies that pioneered the adoption of electronic marketing entrances have been able to establish new competitive standards, on the other hand, E-marketing has created a sophisticated shopping environment that will provide customers with greater comfort and pleasure in finding and satisfying their needs.
The most important opportunities and benefits of e-marketing for both companies and clients can be identified in the context of globalization and a changing business environment:
1. Access to global markets:
Studies have confirmed that e-marketing leads to the expansion of markets and increase the market share of companies by 3-22% due to the global spread. The electronic marketing allows customers to obtain their needs and choose from the products of international companies regardless of their geographical location. With commas and geographic borders.
2 – Supply of goods and services according to the needs of customers:
Through e-marketing, marketers find a greater opportunity to customize their products according to e-cutomization needs in line with customer expectations and to match the specificities of each customer. The communication and interactive capabilities of e-marketing have achieved a quantum leap in customer satisfaction and satisfaction.
3. Obtaining feedback for product development:
E-marketing has provided an essential opportunity to respond to changes in markets and technologies in a way that integrates customer needs with technological developments through a flexible process of product development, which is based on the sensing of the market by the interactive mechanisms of electronic marketing.
4. Reduce costs and use flexible pricing:
Pricing strategies under e-shopping are not only quick response to market conditions, but also take into account all internal and external factors and variables. The concept of flexible pricing finds its applications through electronic marketing mechanisms, where techniques are available for the buyer to find and find the best prices available. , Such as Shop Bot, auctions and more.
5. Development of new formats and channels for distribution:
E-marketing provided a new perspective for the electronic market where interaction between the parties to the exchange without the need for intermediaries, which led to the emergence of the term “non-mediation” Disinter mediation.
6 – Use of interactive promotion methods with customers:
Online advertising is one of the most popular forms of promotion in the trend of e-marketing. Direct online advertising is increasing at 12% per annum and its value is estimated at $ 5.3 billion in 2002 and is expected to reach $7.7 billion in 2005, E-marketing has introduced a new concept of advertising, namely, that companies deliberately deliver their promotional messages to targeted environments through specific websites that their audiences expect to be able to recognize and recognize.